Comments on: Back Again http://www.gailforceproductions.com/musings/back-again Professional Female Voice Talent For All Your Projects Fri, 30 Jul 2010 07:02:21 +0000 http://wordpress.org/?v=2.6.5 By: Derrill Holly http://www.gailforceproductions.com/musings/back-again#comment-11 Derrill Holly Thu, 15 Oct 2009 13:46:13 +0000 http://www.gailforceproductions.com/?p=90#comment-11 So you adapt to a changing world just like the rest of us. Funny thing about all of this Gail, so much of what is selling these days is still based upon bridge technology. We are headed toward a "one box delivery system." Whether it is glasses and headphones that provide virtual big screen experiences on the go and picturephone capability, or custom-selected text and graphics for news and entertainment, it will all still be about the content. With that in mind, I am spending far less time worrying about how to produce for the 3-inch podcast screen and more time thinking about how to carve out my niche on the multi-element delivery system. Radio as we know it is dead. Talk is migrating to FM where we once considered that a waste. AM will languish as a foreign language content system for the poorest of the poor or offer specialty content for specific industries or interest groups. If radio's decline was assured 75 years after its introduction, our TV friends need to be looking over their shoulders. Their media is starting to feel the pinch. Look at Fox TV in DC, now expecting anchors to foot pedal their teleprompters as they read as though they were working in Selma or Grand Rapids. The dye is cast. Do not view my comments as pessimistic, just know we must prepare fr change or have no place in the content delivery business that will dominate in the years ahead. Look for me on Twitter Nuff Said So you adapt to a changing world just like the rest of us. Funny thing about all of this Gail, so much of what is selling these days is still based upon bridge technology. We are headed toward a “one box delivery system.” Whether it is glasses and headphones that provide virtual big screen experiences on the go and picturephone capability, or custom-selected text and graphics for news and entertainment, it will all still be about the content. With that in mind, I am spending far less time worrying about how to produce for the 3-inch podcast screen and more time thinking about how to carve out my niche on the multi-element delivery system. Radio as we know it is dead. Talk is migrating to FM where we once considered that a waste. AM will languish as a foreign language content system for the poorest of the poor or offer specialty content for specific industries or interest groups. If radio’s decline was assured 75 years after its introduction, our TV friends need to be looking over their shoulders. Their media is starting to feel the pinch. Look at Fox TV in DC, now expecting anchors to foot pedal their teleprompters as they read as though they were working in Selma or Grand Rapids. The dye is cast. Do not view my comments as pessimistic, just know we must prepare fr change or have no place in the content delivery business that will dominate in the years ahead.

Look for me on Twitter

Nuff Said

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